Cosmetics have changed the concept of beauty altogether. It was not the same before cosmetics, makeup, and cosmetic procedures were introduced. We see different beauty standards today, and the world has bowed to these standards because people worldwide have loved this idea of beauty regarding cosmetics.
Cosmetics are the products used to enhance beauty or prepare the skin or body for beautifying, preserving, or altering the outer appearance wholly or partially. It is not an old concept. The concept of beauty emerged million years before, and the earliest ones used have their origin in Egypt. In those days, although the scope was not as much as we see today but still not a foreign concept in human history.
GAME OF AESTHETICS IN THE MODERN WORLD
In the modern era, manufacturers and enterprises have made this a lot more aesthetic and visually appealing than the actual purpose it serves. Many tiny to large brands ruling the world have taken this game to another level, and one of the ways is to invest much styling in the cosmetic boxes, which is very smart of them. It is natural and psychological that people get attracted to packages that attract them. They have made decorative boxes beautiful.
PACKAGING STYLES REFERENCE TO DIFFERENT ITEMS
We see several products wrapped, imitating the name of the actual product. For example, if the lipstick is a peach shade, it will be packaged in a box that is either peach in colour or peach-shaped or resembles peach in any way that one could imagine. In this way, it is very natural for people to get attracted to such products in this kind of packaging. It is made sure to make packaging eye-catchy, using bright colours and attractive designs patterns. This applies to colours, sizes, shapes, methods, and other variables. Among thousands of the same products coming daily into the market
What makes a specific product different is its packaging and the quality of packaging. It helps highlight your brand in the market of brands, and so a sense of competition remains there.
COSMETIC PACKAGING—BOXES OF DISTINCT TYPES
There are several packaging styles. We will find packaging styles beyond our imagination as we walk through a cosmetic or beauty store. This packaging catches our glance. From jars to tubes and bottles, there are endless options available. We will find all the boxes unique and stylish in their way. This packaging also says a lot about the brand you are purchasing from.
With enormous options available in the market, let us look at a few in detail:
Jars are usually used to contain products that are jelly-like or watery. Pots are best for products that do not pour well. It is easy for customers to maintain and consume products using jars. They also come in an extensive range of sizes, which is a benefit as customers can buy, keeping affordability in their mind. The pots can be made of glass, plastic, or steel. Plastic jars cost less compared to other ones. Plastic jars are more affordable, especially when large or bulk orders are placed or a little negotiation is done.
The other way of packaging cosmetic products is to use bottles. These bottles are perfect for liquid products. The consistency of products inside the bottle varies, and it can be jell-like or watery. The liquid, however, can be dispensed or taken out of the bottle by a particular method, either pump or spray. Some bottles contain nozzles to take the product out of the bottle.
Tubes are great and useful for products that consumers want to use in more control and take care of their dispensation. These may include skincare products as a minimum amount is used for application. Tubes can be of different shapes and sizes. Sometimes they come in adorable styles that are very attractive and appealing rightfully.
SUBSTANTIAL BEAUTY PACKAGING
Actual beauty packaging is quite expensive as it is exclusive and provides a premium experience to its customers. Actual beauty packaging goes farther than just makeup. The appointed and selected designers put in much effort and designed dynamic pieces to upgrade the brand.
PRINTED CARDBOARD BOXES
These are some of the cheap options available at many stores. These boxes can imprint any design one likes or prefers. The prints can range from subtle to bold and vibrant colours. Many brands work on particular themes and even endorse them and hire influencers. These brands can use printed boxes for their cosmetic products and spread positivity. Their brand can build a positive image outside as well. These boxes are not very sustainable but can be made a little more by using a good quality cardboard box in the manufacturing process.
ECO-FRIENDLY PACKAGING—- AN IMPORTANT NEED OF THE CONTEMPORARY WORLD
In the era that we live in, we face many environmental issues, and a list of global pollutants goes on, which have been polluting the world. This is a need of the present day to make more environment-friendly products and the materials they are packaged. Eco-friendly packaging helps to design packaging to optimize materials and energy physically.
All brands that endorse environment-friendly packaging have different spaces and importance in the market.
The most eco-friendly cosmetic packaging is light, durable, attractive to recycle, safe for use, and viable in hot and cold temperatures. BPA, free aluminium, is a clear winner in cosmetics packaging. Aluminium is best in this regard as it resists corrosion and has a lower melting point than glass. This property makes it less energy-intensive to recycle.
CREATIVE COSMETIC PACKAGING
There is a lot of room and space for creativity and innovation today. Brands and businesses have hired several brand managers and a proper setup of eligible people to keep bringing newness to the product packaging. They keep introducing new packaging styles and hats while the competition in the market remains up. These brands create a challenge for others in the market as well. Creative freedom with cosmetic product packaging designs is not enough. The packaging should also have structural functionality and have strength so that it can last longer.
Today, we see several brands that focus more on tiny packaging and can easily be carried while travelling. This is also a very innovative initiative in the packaging lobby. People usually find it challenging and avoid having fragile products or taking too much space. The quantity of the product might get compromised, but it is a good idea for travelling. They try to make packaging that fits in the bag easily. Lightweight packaging is appreciated, and many customers crave such tiny packaging.
SAMPLE AND PROTOTYPING—- CUSTOMIZATION AS A GENERAL PREFERENCE:
Many manufacturers have provided this facility to customize cosmetic packaging. But before ordering a big order or in bulk, it is essential to request a prototype before actual production. It is a good idea to see a sample made first to get satisfied with the quality and the overall structure of the box. If there are flaws, they can be compensated.
Investing in the right direction can lead a brand to the highs of the sky. Customers want their tables filled with products that their friends ask about. So to create excitement about your brand among people and your competitors, it is essential and compulsory to look closely at the packaging you have for cosmetic boxes. The packaging can change the buyers’ choices, and they might opt for your product just because of the unique packaging that your brand offers.